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Data Visualisation

Data visualisation (visualization) is the study of the visual representation of data, meaning "information which has been abstracted in some schematic form, including attributes or variables for the units of information".

"The main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often fail to achieve a balance between design and function, creating gorgeous data visualizations which fail to serve their main purpose — to communicate information". Read More.

For all information from SWO's recent Data Presentation and Visualisation techniques workshop click on the link. To download a booklet of Data Visualisation tips and applications, click on the PDF icon below.

Graphics for Effective Data Presentatio...

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#SWODataVis Tips and Applications (November 2010) [pdf / 1.91MB] This resources note summarises the points discussed at the Autumn 2010 SWO Data Visualisation day.

Useful Links

The Guardian DataBlog / Store

DataViz Website (CLG)

Leicestershire Research Online

Plymouth Data Profiles

Understanding Cornwall