18.104.22.168 Admissions to cinema are monitored by the UK Film Council, whose annual statistical yearbooks show a steady increase in the South West (from 3.3 million in 2006, 3.9 million in 2008 and 4.3 million in 2009). Based on a region’s number of screens and population (ONS 2008 mid term estimates), the 2010 yearbook calculates a level of ‘cinema deprivation’ across England. For the South West, with 316 screens and a population of just over 5 million, the calculation is 6.1 screens per 100,000 of the population (compared to an England average of 5). There are, unsurprisingly, different levels of access to cinemas across the region, particularly for those living in rural isolated areas. Cinema provision varies across local authority areas in England (see Map). Districts which can be considered 'cinema deprived' are those where over 80% of households are more than 10 kilometres from the nearest commercial cinema - there are no such districts in the South West.
Figure 22.214.171.124 Cinema Deprivation
Cinema Deprivation (Fig 126.96.36.199). Source: UK Film Council Statistical Yearbook 2010 / Contains OS Data.
188.8.131.52 The South West has the second highest household spend on ‘recreation and culture’ of all nine English regions, with an average weekly spend of £63.60, compared to the UK average of £58.30 (ONS, November 2010). Although total family weekly spend has declined over the last year across all the UK (with a 2009 average of £474.10 in the South West), ‘recreation and culture’ is still a major expenditure category. In the South West, spend
on ‘recreation and culture’ is higher than on ‘food and non alcoholic drinks’ (£49.80). National interrogation of 2009 family spending (ONS, 2010) shows ‘prosperous young families’ and a ‘village life’ group within the ‘countryside
supergroup are the highest spenders on ‘recreation and culture’. Of the UK’s average weekly family spend on this category: approximately a third (32 per cent) of spending on recreation and culture (£18.70 per week) was spent on recreational and cultural services; sports admissions, leisure class fees andequipment hire accounted for £5.00 per week; cinema, theatre and museums etc £2.30 per week; TV, video, satellite rental, cable subscriptions, TV licenses and internet £5.90 per week; and gambling payments £4.10 per week.