5.3.3 Whilst many strategies (across the South West and its subregions) seek to support a more sustainable region by focusing on more efficient means of travel to work, commuting journeys account for only a relatively small proportion of all journeys in the South West. (see Figure 5.3.1).
5.3.4 About a third of journeys are made for leisure purposes; roughly 30% of journeys are made for shopping and personal business. Almost a fifth of trips made in the South West are for education purposes (including escorting
children to education), this has grown from under 16% in 1998-2000 (DfT, Regional Transport Statistics, Table NTS9906).
5.3.5 The proportion of trips related to education has been increasing, whilst the proportion of trips generated for other broad purposes has decreased. Due to the rural nature of the South West, there is a propensity for children to be driven to school in many areas. It is not clear why the number of commuting and business trips has declined to such an extent (down another 1.2 percentage points in 2008/09, to 16.8%), however the increasingly common practises of atypical working (e.g. home working, flexible hours, etc.) together with video-conferencing may have had an impact. This should be monitored in the future to see if it is part of a long-term trend.
Figure 5.3.1 Trips per person per year by broad purpose